The mechanism, not the pitch.

Every new filing, daily

USPTO publishes new trademark applications in a daily batch, not as live pings. We read that batch every day and pull out the genuinely new applications — not the status updates on marks that have been sitting in the registry for years, or decades. "Daily" means the day's new filings, read once a day, not a real-time feed watching the registry every second.

What triage evaluates

Each new filing is judged against your mark on the three axes trademark examiners weigh most heavily for wordmarks:

• Appearance — how the marks are spelled and set, letter by letter.
• Sound — how the marks are pronounced, independent of spelling.
• Meaning — what the marks connote or translate to.

The three scores combine into one severity. An alert means "close enough that a human should look" — not a legal conclusion, and not a promise that a filing will be refused or opposed.

The 30-day opposition window, procedurally

Once USPTO approves an application, it publishes the mark "for opposition" — a public notice that starts a 30-day clock. Anyone who believes the new mark conflicts with their own has that window to file a formal opposition before the application proceeds toward registration. Miss the window, and the recourse left is a harder, more expensive fight later: a cancellation proceeding, or a rebrand. A standing watch exists to make sure that window is never missed silently.

What an alert contains

Only what the filing itself carries: the serial number, the mark text, the filing date, the Nice classes, and the similarity rationale that produced the severity. Nothing is invented to make an alert feel more urgent than the underlying record supports.

What isn't covered, yet

State trademark registries and common-law/unregistered use aren't read today — only the federal USPTO record. Marketplaces, domain registrations, web images, and likeness/voice are further out; each has its own waitlist on the roadmap. We say so here plainly rather than let the free scan imply broader coverage than it has.

Why one registry first, not five surfaces at once

Competitors are moving on breadth — Corsearch published a video-protection feature in July 2026 that reads logos and packaging out of video listings, folded in as a standard part of its existing brand-protection suite. We could chase that shape too. We'd rather ship one registry completely — read every day, triaged honestly, alerted inside the real deadline — than five surfaces partially. Design patents are the next registry, not a beta.