PROCEDURE4 min read
The 30-day opposition window, and why it starts later than you think
The initial trademark opposition period is 30 days from publication, but extensions may be available. What publication means and why early notice matters.
FIELD NOTES
Practical guides to brand monitoring.
Plain-English guides to public filings, deadlines, design rights, and look-alike domains—plus where each source stops seeing.
All 8 guides published
- Trademarks
- Designs
- Domains
- Methods
All articles
THE STANDARD6 min read
Confusingly similar is a test about people, not spelling
The legal test is likelihood of confusion, not identical spelling. What examiners weigh: how a mark looks, how it sounds, and what it means.
HOW TO6 min read
Checking for similar trademark filings yourself
You can search USPTO records yourself for free. Where to look, what a search of the register misses, and why one check is not the same as a watch.
THE REFERENCE SHELF
More field notes.
COMPARISON
Monitoring and clearance answer different questions
5 min read
↗REFERENCEWhat each field on a trademark application is telling you
6 min read
↗PROCEDUREDesign patents are a different right, and the clock starts at grant
6 min read
↗MECHANISMA lookalike domain leaves public traces before anyone reports it
5 min read
↗METHODA keyword alert can only find the spellings you already thought of
6 min read
↗Check your own mark
The free scan reads your mark against the USPTO filings we have ingested. No account, no card.